Creating a legacy through creativity and purpose.

Lisa

Maxwell

Creating a legacy through creativity and purpose.

Fashion Design | Graphic Design | Social Impact
Fashion Design | Graphic Design | Social Impact

What I do

Digital Product Design Services I Offer

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Fashion Design

Exploring fashion as a form of storytelling, identity, and cultural expression. From garment construction to creative direction, I create designs that celebrate heritage, individuality, and the power of personal expression.
Garment constructioncultureinnovationexpression
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Graphic Design

By creating visual identities and digital experiences, my work explores branding, composition, and design systems that help concepts communicate with clarity and intention.
Conceptbrand identitycompositiontypography
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ZimCatalyst

Developing initiatives that use creativity and technology to expand access and create meaningful change. Through ZimCatalyst, I design platforms, curate opportunities, and build resources that connect young people with pathways for growth.
advocacynetworkseducationyouth development
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Business Concepts

Exploring the intersection of creativity, entrepreneurship, and innovation through ideas designed to solve problems and create value. This space will showcase future ventures built through research, strategy, and forward-thinking.
ideationmarket researchproduct developmentstrategy

About Me

The creative thread

Instagram (Personal)

@mrlis._

Instagram (fashion)

@whyusoserious.wth

Linkedin

Lisa Maxwell

I’m a multidisciplinary creative from Zimbabwe, where pursuing fashion is often viewed as impractical rather than ambitious. Growing up, I was expected to follow a more conventional path, reflecting the belief that intellect belongs in courtrooms or clinics, not in ateliers. Through my work, I aim to challenge that idea and redefine what intelligence, success, and innovation can look like.

Fashion, to me, has never been just about clothing. It is a language of identity, storytelling, and cultural expression. Through design, I explore the relationship between creativity and purpose, using fashion as a way to celebrate where I come from while imagining what is possible for the future.

I am inspired by the idea of pioneering a new creative economy in Zimbabwe, one where fashion, music, film, and other forms of artistic expression are recognized as powerful industries capable of creating opportunities and driving change. My goal is to become a Creative Director, bringing these disciplines together to create meaningful experiences, amplify African stories, and build spaces where creatives can thrive.

Experience

ZimCatalyst

Aug 2024 — Present

Founder

Founded and lead ZimCatalyst, a youth opportunity platform connecting Zimbabwean students with scholarships, internships, and global opportunities. Oversee the platform's branding, website design, content strategy, and ongoing development.
Kakic Universe

Jan 2020 — Dec 2025

Media & Marketing Intern

Supported a media production company across content coordination, production logistics, and client social media execution, helping bring projects to life from behind-the-scenes production to the platforms where audiences saw the final work.
MW Studios

Nov 2023 — Jan 2024

Fashion Stylist Intern

Assisted in curating wardrobe selections and organizing photo shoots for both editorial and TV set productions. Researched current fashion trends to support styling decisions, gaining hands-on experience in how a design vision comes together under real production timelines.
Nyari's Creations

Aug 2022 — Sept 2022

Fashion Design Intern

Assisted in the design and production of client garments, developing sewing and garment construction skills while working primarily with African attire and Ankara fabrics.

Education

Harare International School

Apr 2024 — May 2026

International Baccalaureate (IB) Diploma Programme (DP)

Higher Level Subjects: Visual Art, Economics, Language and Literature Standard Level Subjects: Mathematics Analysis and Approaches, Environmental Systems and Societies, French B
Girls' College

Jan 2020 — Mar 2024

IGCSE

IGCSE Examination Results: 11 A's — 5 A*s, 6 A's

My WORK

Tools

The key design and development tools I use

Photoshop

Premiere Pro

Audition

Capcut

Canva

WordPress x Elementor

Contact Me

Open to collaborations, opportunities, and creative conversations.

Want to Call?

+263 77 234 6997

Prefer Email Communication

li.ru.maxwell@gmail.com